Building Powerfully Engaged Communities
At Conviviali, we know that if you take the time to build and lead a powerfully engaged community, your organization’s
- …Revenue will go through the roof,
- …Market share and profit margins will improve,
- …Company culture will thrive with increased productivity and vibrancy, and
- …and you’ll consistently deliver excellent experiences that delight and inspire your customers.
With a powerfully engaged community behind you – you’ll assume a market leadership position in no time.
It’s all about knowing your ideal audience. Research has shown that some of the most successful organizations, like Virgin Atlantic and Tesla Motors, spend less on advertising and see a larger return on investment on those efforts because of two things: 1) They know their ideal audience inside and out, and 2) they maximize the power of their respective communities to spread the word for them. These organizations can afford to spend less on advertising and marketing because they’ve targeted each campaign so specifically that only those who meet their exact criteria see it; and they’ve crafted their messages to resonate with their people so repetition is less necessary and sharing becomes widespread. Virgin Atlantic and Tesla Motors have powerfully engaged communities. You can too.
What is a Powerfully Engaged Community?
We define a powerfully engaged community very simply. It means bringing people together and empowering them to take action.
Think of your organization as the center and leader of a powerfully engaged community. This model is inclusive – both internal and external stakeholders are potential community members. It’s engagement from the inside out, and then back from the outside in.
When you bring your external community together, you:
- Gain an intimate understanding of your audience and potential customers. If it’s all about knowing your users – and research suggests that it is – companies that have powerfully engaged communities have an unfair advantage over everyone else.
- Identify actionable insights into your community members’ likes and dislikes, beliefs and attitudes…which all translates into knowing the key motivating factors to buy, share, engage, and convert.
- Improve consumer goodwill, along with customer retention and loyalty.
- Reach marketing and outreach goals effortlessly, because you’ll have empowered your audience to advocate for your cause.
Internal stakeholders rallied around a powerfully engaged community:
- Develop a consistent internal vision that results in quick and consistent decision making.
- Create a collaborative internal atmosphere, meaning greater opportunities for professional growth and development, and improved cooperative relationships with external partners.
- Empowered employees result in increased productivity, improved company culture, and enhanced opportunities for innovation.
Who Am I?
I’m your typical over-educated egghead – two master’s degrees and a doctorate – with background and skills in community engagement, participatory culture, and user experience. I like to call this trifecta of interests and skills “Community Engagement Strategy.”
I’ve spent my entire 20+ professional career in nonprofit organizations. I have an extensive background in cultural heritage institutions. I’ve worked at local, national, and international-level museums, as well as rare book rooms and archives. Some of the greatest hits: The MoMA, The Czech National Galleries in Prague, The Cooper-Hewitt National Museum of Design, the Brooklyn Museum.
I have a Master’s Degree and Doctorate in Information and Library Science from the University of North Carolina at Chapel Hill (go heels). I was on the faculty at the University of Texas at Austin’s School of Information where I taught and conducted research on digital curation, the importance of fan communities, and how collecting institutions like museums and archives can better enable participatory culture (that is, how to get people to “radically engage” with content). I’ve published extensively in academic journals, and given invited and peer-reviewed talks on this stuff nationally and internationally.
I’ve been consulting part-time since 2010, and full-time since 2013. I’ve worked with publishers, academic departments, nonprofit newspapers, image archives, and various for-profit start-ups.
Just to round things out: I’ve been an actor, a real estate agent (in Prague, in the early 90s! Talk about creative problem solving!), a carpenter, a bartender, and a chef.
I only work with organizations I believe in, I know my stuff, and I want my clients to succeed. I can help you understand your users’ and supporters’ needs, recognize trends and lead the pack in development and outreach, and create transformational experiences that will translate into organizational growth and profitability. Let’s talk!
Want to know more?! Fill out the form below (it goes directly to my email, I don’t do anything with it other than respond), email me directly at email@example.com, or give me a call: +1.540.300.6347.
I look forward to hearing from you!