We want you to be able to do your best work, make the most money, while having the most fun doing it.
It all begins with figuring out who you want to work with, what kind of work you’d like to do with them, and how to reach those people so they intuitively understand your value. Here are some questions to ponder:
Have you identified the people you’d like to work with? When you know who, it’s natural to reach your people with the right messages, in the right place, at the right time. Sales get easier, and your business can grow organically.
What is your unique place in the market? How does your organization stand out from the competition? What are some steps you’re taking to maximize your strengths to uniquely position your organization in the minds of the people you’d like to reach.
What’s your empowering engagement strategy? How are you reaching and converting your ideal audience? What are some of the concrete steps your organization is taking to directly appeal to your people and convince them that your organization is worth their time, energy and money?
Knowing Your People Leads to Success.
A successful company knows its strengths and weaknesses. It knows how it solves its users’ most pressing problems, and how to differentiate itself from the competition. A successful company attracts excited, vibrant people who are empowered to take action on behalf of the organization.
When you spend time on figuring out your people, it’s easier to develop truly valuable products. Sales and revenue go up, impact improves, and your organization runs smoothly. Conviviali partners with you to identify your ideal audience. Then, we conduct research to precisely define their demographic and psychographic characteristics, the demand landscape, primary market segments; and primary drivers of engagement, conversion, sales and investment.
Once we have a good understanding of the people you’d like to attract to your community, and the ways you can help them solve their problems, we conduct an in-depth market analysis to evaluate competitors’ strengths and weaknesses, your place in the market, and opportunities for growth. In this process, we assess your organizational strengths and vulnerabilities, explore infrastructure, and identify assets and resources that will help you build a successful, sustainable company.
We want you to succeed. The first step: you need to know where you’re going.
Appeal directly to your ideal audience, maximize your strengths and grow.